DIGITAL MARKETING PROFFESSIONAL

Kshitij Maurya (Googlester)

I’m Kshitij Maurya an Indian Computer Software Engineer widely regarded as one of the best SEO (Search Engine Optimizer) in the Vadodara(Baroda) Gujarat.

A digital marketing professional with 4+ years of experience in search engine optimization along with social media and WordPress. Though my focal point is organic SEO, I’ve proficiency in creating eCommerce campaigns, conversion optimization, WordPress customizations, creating innovative content ideas, achieving user engagement and social media optimization.

Being a digital marketing expert means when I optimize a web-page, it appears on Google, gets a click through, and then drives a conversion (i.e. sales, subscriptions or any other goals). I follow search engines’ webmaster quality guidelines and when a web-page appear in search engine result pages it actually reach to those who are looking for it.

I’ve worked with team of local content writers and co-ordinated with content manger in UK, where I learned how to keep work simple, efficient and yet effective. After working on WordPress based news websites project I found my programming capabilities functional, I discovered that my school time communication skills and social science studies are helpful while running social media campaigns for user engagement and branding.

SKILLS

• Project Understanding
o Audit for on-site and off-site SEO factors
o Competitive analysis, extensive keyword research and target market research
o Suggesting strategy for internet marketing initiatives and lead the execution process

• On Page Optimization
o Website hierarchy (URL structure)
o Title, meta description tag optimization
o Content Optimization (keyword prominence, density, frequency, proximity, using headers i.e. h1, h2)
o Image Optimization (alt attribute, file name)
o Pagination (rel=”next” and “prev”) & Canonicalization (rel=”canonical”)
o robots.txt & sitemap.xml
o Rich Snippets by schema.org (breadcrumbs, ratings etc.)
o Google Authorship (widely used in blogs)

• Natural Link Building
o Partnership building with relevant quality sites and blogs
o Guest blog-postings and sharing rich content (i.e. Infographics, Videos, Articles, slide decks)
o Acquiring links on different types of websites (i.e. Article directories, Link directories, Press releases)
o Building links using various anchor text (i.e. long tail keywords, read more, naked url) with steady pace, not excessively

• Social Media
o Making social profiles interactive (Facebook, Twitter, Pinterest)
o Social Bookmarking (Reddit, Stumble Upon)
o Sharing interesting, engaging and humorous content with business content
o Running Social Competitions
o Using social tools to enhance the efficiency (i.e. hootsuite, tweetdeck)

• Programming
o Understanding internal core structure of WordPress
o Themes and plug-ins customizations
o Editing html, php and css codes

• Performance Analysis and Evaluation
o Evaluating the online link metrics, traffic acquisition (Analytics & Webmaster Tools)
o Stay up to date with latest digital trends and enhance current campaigns accordingly

EDUCATION

Diploma in Computer Engineering, Technical Education Board, Gujarat with 1st Class (60.33%)

EMPLOYMENT DETAILS AND EXPERIENCE

Executive SEO, RISHABH SOFTWARE, VADODARA – since Feb 2013

Responsibilities:
Project: Software, BPO and Engineering Services (In House)
• Assist manager in designing promotional campaigns
• Generate creative content ideas with respect to target market
• Manage content flow on official blogs with respect to promotional campaigns
• Generate suggestions to make websites more interactive and user friendly

SEO Executive, DARSHAN SOFTECH, VADODARA – September 2011 to Feb 2013

Responsibilities:
Project: News Website Network (In House)
• News themes: UK Local News, Global News, Sports News, Health News, Celeb Gossips, Finance News and Tech News
• Acquire higher domain authority and PageRank
• Research and implement new ideas for News Project
• Co-ordinate with content manager from London and content writers’ team in Vadodara
• Provide training to news content writers on picking news topics, using keyword tools, proper keyword utilization and SEO fundamentals
• Customize WordPress themes and plug-ins to make websites more interactive
• Promote news stories and run social competition for obtaining relevant traffic from Facebook, Twitter, Reddit and StumbleUpon

Project: Online Pharmacy Satellite Websites (In House)
• Medicines for health conditions: Impotence, Emergency Contraception, Obesity, Hair loss, Genital herpes
• Obtaining sales through organic searches (Target market: UK)
• Competitor analysis and keyword research
• Onsite optimization and conversion optimization
• Offsite optimization, blogging and link building

SEO Executive, SEO OUTSOURCING INDIA, AHMEDABAD – August 2010 to October 2011

Responsibilities:
• Handling higher dedicated eCommerce projects
• On-page optimization and off-page promotions
• Weekly reports generation (Ranking reports, Link building reports)
• Managing multiple projects and tasks

SEO Executive, KRISHNA INFOTECH, VADODARA – August 2009 to August 2010

Responsibilities:
• Learning Basic SEO Fundamentals and Objectives
• On-page optimization
• Off-page promotions

Personal interesting things about me

I’ve attended Little Flowers School, Baroda (Vadodara), where I started learning computer from 3rd standard. During my school days I participated in many competitions and activities.

I was one of the best drawing artists in my school and I won many drawing competitions in those days. I represented my school in patriotic singing competition by a song which was written by me (but I lost copy of that song later :( ). I won a kite flying competition when I was in 3rd Standard.

I became the Goalkeeper of our school’s U-19 Handball team at just age 14. I also represented my school in other sports like athletics, kabaddi, kho-kho and cricket. I played lots of cricket with my friends in school days. And that’s how I passed out 10th standard with distinction (78 %).

I got admission in Diploma Computer Engineering at Shri K J Polytechnic , Bharuch (3rd ranked govt. polytechnic at that time in whole Gujarat).

I’ve developed our college’s website using notepad for my fifth semester project. And I’ve developed Student Database Management System using VB.net – MS Access during my industrial training as well.

During my college days I started earning money by some freelancing work beside my studies. I’ve passed out my diploma education with first class (60.33 %) aggregate.

Further professional developments are mentioned above.

To know more about how to run your business online, you can contact me at +91-997-414-5161. I can assist you grow your business online.

Thank you,
Kshitij Maurya

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